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15min chapter
KHC 114 - The Real Shoe Dawgs
Cameron Hanes - Keep Hammering Collective
Innovations in Performance Footwear
This chapter explores the evolution of a footwear brand as it introduces new categories like boots and road shoes, while remaining committed to quality and functionality. The conversation highlights the challenges of prototyping and material selection, along with innovative features designed to enhance performance for various athletes, especially triathletes. It also discusses the balance of design elements such as weight, cushioning, and fit to cater to diverse foot shapes and performance needs.
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highlights
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