i aims to trace the path of food from, you know, when it leaves the fridge to when it's delivered to somebody. The more that companies are able to narrow that task, the simpler they're able to make it, the bigger impact it has for them. It seems to me that there are programms that are getting rapidly more creative. I mean, dolly's cool, but not going to teach our kids or babies, sit our pets, or solve the world's problems.

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