How Can an Author Know the Best Way to Invest Their Time and Money?

How can an author know for themselves wheter the good, better and best things are? Honestly, because any form of investment begins with the invest of time. I think determining the best way to invest both your time and your money will depend largely on what you feel most comfortable with doing yourself. If you're top notch scmozer and a people person, then attending conferences and the like might be where you startu you start learning.