How to Make Content More Interactive

Lollipop is a $10 lollipop that can be scanned with a QR code. It's being handmade in LA by like some little mama pop confectionary. The real point of it too is to get this QR code. I do think what feels like such a no-brainer to me about this is the human psychology element of it, which is we're constantly trying to up the ante from in a content sense. And when I think about the rise of sports betting as that became legalized, like people want to have more skin in the game around things.

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