The WARC Podcast cover image

Do marketers need to think like engineers?

The WARC Podcast

00:00

What internal changes followed measurement success?

Sorin explains how data shifted conversations about working vs non-working media and reduced unnecessary asset production by demonstrating longevity of good creative.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app