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SYSK Choice: How to Solve a Problem by Reframing It & Understanding Behavioral Bias

Something You Should Know

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The Importance of Words in Advertising

We may not even realize we have, but that we're operating with all the time. One of the really potent biases in our lives is known as the endowment effect. Whatever we own, whatever we have becomes extra valuable to us. The advice there is just think a little bit more carefully before you make a purchase.

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