The Future of Retail: Navigating Change in a Post-COVID Era

This chapter explores the evolution of retail in a post-COVID world, focusing on the integration of physical and digital channels to create a seamless customer experience known as 'symbiotic retail.' It discusses the impact of advanced consumer expectations, the role of social media in customer feedback, and the transformative potential of AI in personalizing shopping experiences. Additionally, the chapter examines emerging trends such as social buying among Gen Z, emphasizing the necessity for retailers to adapt their strategies in response to shifting consumer behaviors.