I would argue, and I'm interested to hear your opinion, that the fact that we live online as much as we do now means that ideas that sound good but are practically not true will reliably outperform ideas that sound bad. And it isn't also part of the problem as well, that conservatism simply isn't called, James. If you think of any of the great artists will take music, particularly the great artists, David Bowie, were transgressive. They subverted societal norms because they want things to change. That's what we're seeing at the moment.

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