3min chapter

ARC ENERGY IDEAS cover image

Why Is North America in the Slow Lane When It Comes to EV Adoption?

ARC ENERGY IDEAS

CHAPTER

Examining Consumer Preferences in the Electric Vehicle Market

This chapter explores the hurdles faced by smaller electric vehicles like the 'seagull' in a market dominated by consumer preference for larger models. It delves into issues related to pricing and market viability in North America, shedding light on the complexities of promoting smaller EVs amidst the popularity of SUVs and trucks.

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