How to Write a Website That Shows You Care

The writer's goal is to tell the truth. As long as you get across that feeling again that you care. But then you actually do care as well. That's an important point I think as well. People talk a lot of, oh, okay, so what's the tonality of our website? You really need to have the people on site, working with the website, who have that personality because it's really hard to fake something.