Testing format and building capacity

Fonzi shares the football show's 30-day plan: frequent shows, short-form content, and capacity-building tests.

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The Biggest Monetization Lie Holding Creators Back

You Don’t Need Big Downloads to Make Money With Content

A lot of people think you need massive downloads to make money with content.

I used to hear this all the time, and honestly, it drives me crazy.

In this episode, I break down why that belief is holding so many creators and business owners back. I share what actually matters when it comes to monetizing content, even if your audience is small. This is based on what we’ve done, what we see in the studio, and what we teach inside our community.

I don’t give you a magic button. But I do walk you through how to think about content, money, and opportunity in a totally different way.

If you’ve ever felt stuck, frustrated, or close to quitting because the numbers look small, this episode is for you.

In this episode, you’ll learn:

- Why small audiences can sometimes be more powerful than big ones

- The hidden reason content makes money for some people and not others

- How sponsors actually think about shows with low downloads

- The big difference between creating as a business vs creating as a creator

- Where most people put their money first and why that can slow everything down

If you’re creating content and wondering how this ever turns into revenue, listen closely.

Chapters:

00:00 – Do you really need big downloads to monetize?

00:54 – Why this belief makes people quit content