The artfulness of value exchange in marketing: Insights from a veteran marketer of 30 Years
Marketer of the Month
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What's Going to Happen With Renegade?
In in two thousand and eight, what happened was, first of all, i sort of renegade with su. We had a big parent company, and we started to get panasonic business. That was our main reason for being with densu. And then it was clear they were going to be leaving over a certain period of time. So i went to densu and said, i donn what's going to happen with the renegade, but i'd rather go it alone. Why don't you give me some, you know, let me buy you out, so to speak, and let's see what happens?
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