Creating a Customer Avatar

5min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

You actually create the customer abatar that represents your users wants, needs and desires. Once you've created that, you can do thekeyboard research around then to find where in their buyers journey they are. The third at per is the digital medium, again, most common examples going to be your own web site. And there's people building massive brands on platforms that aren't their own web si rit so the medium could be a block post on your webside,. It could also be youtube, it could be google places where it could be yelp or pinchers' apstore. But the last piece of this is the nudge, right? Soeus, four steps

Tommy Griffith is the founder of ClickMinded, a digital marketing course for entrepreneurs. He was previously SEO manager at PayPal and Airbnb. He feels weird writing about himself in the third person but admits that it sounds slightly more epic.

Top 3 Value Bombs:

1. Once you internalize the basics of SEO, it comes down to understanding what users are looking for and providing relevant content that fills that need.

2. The three things to nail your SEO fundamentals: Relevance, Authority and Reputations, and Technical Optimization.

3. The 5-step framework that can be used to optimize across multiple platforms with search engines: Searcher intent; Digital Assets; Digital Medium; Optimizing; and the Nudge.

Check out The SEO Strategy Guide - SEO Strategy Guide

Sponsors:

HubSpot: Learn how to grow better by connecting your people, your customers, and your business at HubSpot.com!

LinkedIn Advertising: Scale your marketing and grow your business with LinkedIn Advertising! And right, LinkedIn is offering a $100 credit on your next campaign. Visit LinkedIn.com/onfire to claim your credit!