On with Kara Swisher cover image

Reddit CEO Steve Huffman on the IPO

On with Kara Swisher

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Reddit's Advertising Evolution

This chapter explores Reddit's innovative advertising strategies, focusing on contextual ad targeting that aligns with user interests in various subreddits. It highlights the platform's uniqueness in the digital ad market and addresses the balance between user experience and effective monetization, while also considering brand safety concerns.

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