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7min chapter
Reddit CEO Steve Huffman on the IPO
On with Kara Swisher
Reddit's Advertising Evolution
This chapter explores Reddit's innovative advertising strategies, focusing on contextual ad targeting that aligns with user interests in various subreddits. It highlights the platform's uniqueness in the digital ad market and addresses the balance between user experience and effective monetization, while also considering brand safety concerns.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode