If you've got a why that you write down on paper and it doesn't motivate you, throw the paper away. You haven't found it. Once you find that filling out this double your revenue worksheet and then reverse engineering a plan becomes something you're incredibly eager to do every day. That's what Simon Sinek recommends us do. I want you to find a new why. Your old why is what started the business and probably what grew the business. Do do the hard work, not hard work, although it could be hard,. Don't just sit around without a new story for a long time; get motivated.

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