Deliciously Ella: making new year habits stick, the issues of #girlboss culture and why she doesn’t see herself as an influencer - with Founder Ella Mills
Secret Leaders
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How Do You Go From a Super Personal Niche Experience to a Generalized Consumer Interest Business?
How do you go from like a super personal niche experience into something that enough people actually fucking care about? Yeah, it's a great question. So I, so 2012, I started deliciousiella.com. In 2014, I was doing cooking classes at the supper clubs and beginning of 2015, my first cookbook came out. And by this point, there was a kind of good sense of community, you know, half million people or so on Instagram,. You know, seven, seven million people a week on the website. But then after that, him and I met and we sat down and we were like, let's stop at this point.
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