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Episode 4: Bungie (with Xbox Co-Founder Ed Fries)
Acquired
The Culture of the Company
Halo has been acquired multiple times over the past few years. The show's creator says he tries to preserve the culture of each company, which is what makes them unique. When you have a great culture that expresses itself in the product, it can be very good for business. Halo: steaaah! You're going to see an epic music video storm later on.
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