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Faisal Siddiqui - How to build a big brand on a small budget
Let's talk branding
How Small Brands Can Become Big
Know who your brand is, and know how to tell a bigger story about your brand. Understand that there's so many more consumers out there than the ones who are in the category. A little s o search thing with three wordsr four words is not going to cut it. You need video, you need radio, you need print, probably. And there's a whole bunch of other things you can kind of look into.
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