We built it all from scratch. We spent three months building this like launch thing. There was couple components to the launch. Ad we le gamification. This nivitea friend, teted friend. O obabla, right? So we did all that. Not only it was the initial base of users, but it got us which id o tool tand did that really well.? No, we built itAll from scratch. And we spent three months building a landing page and an automated emal for people who had signed up. That was, like, back then, that gamification was conomore novel,. It really, really worked.