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435. From Hostess to COO: The Meteoric Rise of Kat Cole

The ONE Thing

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Building Trust and Flexibility in Customer Experience

This chapter discusses the importance of making it easy for customers to have control and flexibility in their experience with a business. The speakers highlight the value of allowing customers to easily modify their subscriptions, change preferences, and add additional products. They emphasize that by prioritizing customer needs and creating a seamless experience, businesses can build trust, loyalty, and long-lasting relationships.

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