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435. From Hostess to COO: The Meteoric Rise of Kat Cole

The ONE Thing

CHAPTER

Building Trust and Flexibility in Customer Experience

This chapter discusses the importance of making it easy for customers to have control and flexibility in their experience with a business. The speakers highlight the value of allowing customers to easily modify their subscriptions, change preferences, and add additional products. They emphasize that by prioritizing customer needs and creating a seamless experience, businesses can build trust, loyalty, and long-lasting relationships.

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