Coca-Pepsi is still fighting for that space in the lemon lime conversation. Sprite has this category on lock and has basically just pulled away. Pepsi had picked up the NBA partnership a few years back, put its Mountain Dew beverage as the primary drink.
Bloomberg News Global Car Czar Craig Trudell explains that Tesla price cuts position Elon Musk’s EVs more against mass-market brands rather than the luxury players. Cory Klippsten, CEO at Swan Bitcoin, discusses Bitcoin as an inflation hedge. Ecolab CEO Christophe Beck talks about why companies need to think about water use to achieve their climate goals. Bloomberg Businessweek Editor Joel Weber and Bloomberg News Atlanta Bureau Chief Brett Pulley provide the details of Brett's Businessweek Magazine story Sprite Is So Popular That Pepsi Launched a New Lemon-Lime War. And We Drive to the Close with Anupam Damani, Head of International and Emerging Markets Debt at Nuveen.
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