3min chapter

The Digital Marketing Podcast cover image

Content Planning Process

The Digital Marketing Podcast

CHAPTER

How to Create a Free Online Drip Feed Sequence

I wanted to create a free online drip feed sequence, actually, free course for people to learn to tie knots. We came out with like six knots every salty seed dog should know. But what we found was we got a massive influx of people then booking our short courses. They'd already had the free chocolate and they liked it. And that changed everything. It was so much better than even going out with a discount. You don't need to drive the price down. Not at all. Actually, you can create, and this is what's so excited about digital. You can create all sorts of free digital products. That could be a how to or it could be something really informative or

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