Adapting Go-to-Market Strategies in a Changing Market Landscape

Exploring the evolution of go-to-market strategies in venture-backed companies over the past 18 months, emphasizing the shift towards efficiency metrics alongside growth. The chapter addresses challenges like market consolidation, platform plays, and expanding serviceable markets beyond tech verticals. Key topics include revenue processes, the importance of a unified platform for predictive analytics, and selling to the Chief Revenue Officer amid data management challenges.