Brent Beshore Returns – Private Equity, Venture Capital, and the Future of Money Management - [Invest Like the Best, EP.22]
Invest Like the Best with Patrick O'Shaughnessy
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Building a Brand, It Should Come Second
The more you focus on a brand without the stuff to back it, you're just wasting your time and money. The people that have the best personal brands ere kind of disc rd. You know, i think they can provide a jump stark, but i think the norm is that they disintegrate pretty quickly. And so maybe the key fundamental lesson in all this is that it needs to be complimentary, not not the original source of value.
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