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Advent International, Tricia Glynn - A Beautiful Carveout at Orveon (S1.EP.07)

Private Equity Deals with Capital Allocators

CHAPTER

Unveiling Orveon: Strategies Behind a Beauty Carve-Out

This chapter explores the emergence of Orveon from the carve-out of renowned beauty brands Bare Minerals, Laura Mercier, and Buxom from Shiseido. It emphasizes the complexities of private equity deals, the collaborative strategies involved in brand transformation, and the importance of adapting to modern consumer values. The discussion also highlights the significance of brand heritage and consumer trust in fostering long-term loyalty and market presence.

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