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Your Customers Psychology Will Unlock Online Sales - 681

Build Your Tribe | Grow Your Business with Social Media

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How to Keep Your Kids Safe on Snapchat

Sally Kohn: My first thought was that I can teach parents how to use Snapchat and then keep their kids safe on Snapchat. But what I really discovered quickly is that the vast majority of my customers, they more so wanted to use Snapchat for their business than protecting their kids. She says don't guess about your audience; ask them in a poll or in a way where they have some anonymity. "It's the psychology of your customer," she says.

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