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Walmart

Acquired

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Retail Revolution: The Rise of Variety Stores

This chapter examines the transformation of retail in small towns post-World War II, focusing on the emergence of franchise variety stores like Ben Franklin. It details the challenges faced by new entrepreneurs striving to adapt to changing consumer demands and the competitive landscape with rivals like Walmart and Kmart. Additionally, the narrative highlights innovative pricing strategies and strategic inventory management as key components in shaping modern retail practices.

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