How to Be the Number One Bubble in Korea

In Korea, we're the number one bubbles in Korea, which is amazing. And then it becomes, well, what are we, what are, what happened in Korea to make this happen? What happened in Vietnam? So you start the goal is to learn from each of those examples and how to replicate that. For me, I think our brands are global. I think because they're premium and I think our consumer is the same consumer everywhere. We've got a brand like Bel Air. There's a say in our industry, you've never heard this, you build it on premise, which is bars and restaurants, to sell it off premise retail. But it had I held on to