Aswath Damodaran: Read Less. Think More.
Motley Fool Money
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Valuing the Intangible: Rethinking Business Assets
This chapter examines the paradigm shift from tangible to intangible asset valuation in business, highlighting the critical role of knowledge and brand influence. It critiques traditional accounting practices that undervalue things like intellectual property and brand equity, ultimately urging for a more nuanced approach in financial reporting.
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