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Dave Schools — Creating a Top Medium Publication & Behind The Scenes of Hopin's Rapid Growth

Everything Is Marketing

CHAPTER

Is It P to Be Versus B to Sea?

There's some difference, is and some distinct nanes between how you sell a partey wants to say that, a, it's not so much like p to be versus b to sea. One thingt we're learning on the stream yard side is that when you do have a be to sea audience, and you're introducing be to be instead of lilike jarringl shift the business and disrupt like the consumer engine that's working. You use prodectant analytics, p l g and go, you know, like lead scoring to be targeted,. Almost like very focus, done on specific a i c ps a. And your realy tos ate, like you now work your way

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