
Measures of Success With Mark Graban
CFO Bookshelf
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How to Improve the Average Upwards
When we set a goal or a target and we just pressure people instead of equipping them to actually improve the tem raypoint, you get disfunctiond an harm. The ceo of welsh fargo set this kind of unattainable target that every customer needed to have eight different accounts or financial instruments. And when that was basically unrealistic, they ired five thousand people who were doing things like signing up their friends for accounts. They're responding to your defunctional system in very predictable ways. If they had consulted with saa don wheeler, they probably would have said, ok, you're setting this target and you're going to end up with a bunch of nonsense in
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