Unleashing Creativity: From Ideas to Business Realities

To find your big idea? Look for it. And look for it. And be ready to act. Spanx founder Sara Blakely was actively seeking a business idea when she thought of Spanx. Then she moved fast, found help in the right places, and went all-in. The result: A billion-dollar company & women's wardrobes transformed. With cameos by National Geographic Explorer Andrés Ruzo, former director of the U.S. Patent & Trademark Office Michelle Lee, and Endeavor CEO Linda Rottenberg.

LINKS:

Learn more about The Boiling River Project: http://www.boilingriver.org

Read "The Boiling River" by Andrés Ruzo: https://amzn.to/36iHHNF

Learn more about the U.S. patent system: https://www.uspto.gov/

Meet Andre, who dresses Oprah Winfrey: https://andrewalkerhair.com

Read a transcript of this episode: https://mastersofscale.com

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