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195 Selling Your Book Direct with Morgana Best

The Rebel Author Podcast

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How to Cross Sell and Upsell on Amazon

Amazon doesn't make money out of books as such. It makes money out of the cross sells and the upsells. A lot of people will be happy to buy four box sets in one sitting, a customer is happy to do this. Authors who sell on retailers are blissfully aware of this because they don't know what the customer is that they have handed to Amazon with their ads. When you're advertising to ensure it's advertised like high ticket items, not to a single e-book, when you're doing that, you too can cross sell an upsell. And you, so your average order value becomes quite highBecause authors think $6.99 is a high price for

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