2min chapter

Being Human cover image

#149 Cynefin at 21 - with Dave Snowden

Being Human

CHAPTER

The Power of Narrative Interpretation

The power is in interpretation. And what you see with a lot of narrative techniques is the narratives are captured and then people use workshops to interpret them. What we do is people self interpret their own narrative into a statistical framework. So they own the interpretation and that allows us to have huge volume capture. After initial setup, there's no incremental cost to capture.

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