GEN C: The New Rules of Brand Building with Nick Tran
CoinDesk Podcast Network
Adapting Brands in the Digital Age
This chapter examines the shifting dynamics of brand marketing as consumer preferences evolve in the age of social media. The conversation highlights the necessity for brands to pivot focus from traditional loyalty to aligning with contemporary consumer needs, with a particular emphasis on platforms like TikTok. Through various examples and case studies, the speakers discuss how community engagement and innovative content strategies are reshaping brands' relationships with audiences.
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