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Scaling and Selling a Large Group Offer vs. 1:1 Services (Close-Up with Lacey)

LITerally

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Transitioning from One-on-One Coaching to Scalable Group Offers

The chapter emphasizes the importance of shifting from individual coaching to creating scalable group programs with a specific focus on targeted outcomes. It discusses the challenges and strategies involved in maintaining client connections while transitioning to a larger audience. The speaker provides insights on adapting relationship-building strategies and marketing tactics for scalability in the coaching business.

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