RV E7 - LEAKED: How To Improve Planning Accuracy and GTM Team Alignment Using Pipeline Sources | Refine Labs Invite-Only Event
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Low Intent Lead Generation
Most commonly when people are running a low intent lead gen program, which means let's go out and get contact information. And then they're either right after that going to action a sale outbound sales cadence. But in cases the data doesn't lie that like when those leads get passed to sales and enter a sequence they convert to an opportunity significantly lower than other sources. You should go in you should look at all the people that filled out a high intent declared intent conversion our website a pipe conversion. How many of those people downloaded an ebook along the way? That might give you some interesting insights to know.
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