Is the Era of the Influencer Over?
VinePair Podcast
00:00
Cocktails and Consumer Trust
In this chapter, the speakers recount their experiences at Rumba, a Seattle bar known for its authentic cocktail offerings, including the unique Motel Rumba drink. They also humorously discuss their bar crawl adventures and the decline of consumer trust in influencer marketing within the alcohol industry. The conversation reflects on how brands are shifting their strategies back to traditional advertising amidst growing disillusionment with influencer endorsements.
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