Leveraging Newsletters with Dylan Redekop of Growth Currency
The Community Experience
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ConvertKit Takes 20% of the Ad Fee
ConvertKit takes a percentage of the ad fee because that's the business model. If you put your content behind a paywall on Substack and you're charging people for membership, Substack takes 10% of your subscription revenue from everybody you earn. So if you have a $100 annual subscription fee, they'll take $10 and you get to keep 90. And other platforms do similar as well. But I know ConvertKit with their ad network, they take a 20% if you go exclusive with ConvertKit. That means you don't source any other ads. BeHive has launched their own network ad network; Sparkloop is a referral newsletter referral software that you can pay for
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