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Synovus Bank: The Journey to Become a Digital Bank

Banking Transformed with Jim Marous

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Creating a Legacy Culture

Snov's a very strong organization with a legacy culture. It would be so easy just to do banking as normal, yet you're disrupting things from inside. Do not start with the technolege. Start with a customer. What is the customer name? What are you trying to execute in your business model? Don't go out and find blem for a technology solution because it worked over there. Like, start with a linthe. And then start with a customers. That's that sort of a top oholse. If you don't want a 30 minute answer, that's my hundred and 20 second answers.

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