The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

390: $42 million in fees for one engagement (Problem)

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

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Analyzing Competitors and Testing Components

This chapter discusses how Apple's competitors have caught up and surpassed them by analyzing and testing the components of the iPhone. It explains the approach of breaking down each sub activity and assessing its viability, using lawyers in a new initiative as an example. The chapter emphasizes the importance of gaining buy-in by showing that the firm will continue to do the same work, just in a different way.

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