#743: Navigating the Current Trends in B2B Sales
The Advanced Selling Podcast
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The Importance of Brand in Processes
The essence of a great process is even if they decide not to work with you, your process has helped them. Believe in it, then it's going to become easy to enforce. And I don't think we give that. That actually is one of my other ones there is the we have to reinforce brand. Like what is your brand? Why is it important that they know it? And what does it include? What's your brand philosophy?"
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