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EP 07 - Customer LTV Too Low? Here's How To Increase It
Adspend with Ash Melwani and Rabah Rahil
Is Your Product Bringing in Increasive Revenue?
If there's a certain group of people, we're never going to buy. But if you ran in another they ran in innitial add towards them. I think as long as you're proving it's incremental, and i don't think most people have the tools or the experimentits to actually measure and prove incrementality - that probably ends at being worth it. Linte down line, hundred %.
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