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#42 Consent Mode and behavioral modelling in GA4

The Measure Pod

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Conversion and Attribution Modelling Will Not Be Affected by This

behavior modelling is relying on consent mode, but it doesn't affect the existing conversion and attribution modelling that they have in g for t. So if thi s trying to pluk some of the gaps on users and maybe user base metrics, how does that then fit in with the conversion modelling that it's using as ther is a really interesting question. I don't know where we're going to get an explicit answer. Defintn oughf and gogled, i think if the rest of us are just goingo be guessing. Maybe some educated guessing going on, but it's still a guess.

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