Ep21. The value of latte art with Emilee Bryant
Coffee Literature Review
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The Art of Latte: Perception and Value
This chapter explores the personal experiences of baristas with latte art and its impact on customer perception and enjoyment. It highlights a study on how aesthetic presentation influences consumers' willingness to pay more for coffee, while also discussing the interplay between visual appeal and sensory experiences. The speakers delve into the economic implications and philosophical debates surrounding the necessity of latte art in the coffee industry.
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