
Know the Culture, Grow the Brand With Suresh Raj, Global Chief Growth Officer at Virtue Worldwide
Marketing Trends
00:00
The Relationship Between Head of Growth and Head of Marketing
"Youth culture doesn't mean a 17 year old who's inte tiktok. Youth culture can be an 80-year-old who is big on tiketok," he says. "The metior platforms in the or rather just general platforms that consumers are engaging in, how do we keep abreast and ahead of that? And that, for me, is where we help brands really navigate."
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