4min chapter

SciShow Tangents cover image

Blue

SciShow Tangents

CHAPTER

The Importance of Color in Marketing

A 2003 undergraduate thesis by a kid named Joe Hallack asked people to associate colors with different words. He found that blue was the top answer for trust, security, reliability, and dependability. A 2011 marketing paper called Exciting Red and Competent Blue also found that blue is linked to the idea of competence.

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