The Dark Truth Behind Those "Pass It On" Billboards
Pop Mystery Pod
Unveiling the Pass It On Campaign
This chapter explores the 'Pass It On' campaign, emphasizing the involvement of celebrities like Oprah and Misty Copeland, and the trust-building necessary for their participation. It discusses the complexities of creative control over imagery and the marketing tactics influenced by ultra-wealthy backers, particularly focusing on Anschutz Corporation's role in the narrative. Additionally, it highlights the contradictions between celebrities' public stances on social issues and the financial support their associated corporations provide to opposing political agendas.
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