
Creating Profitable Influencer Relationships
The Unofficial Shopify Podcast
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How to Track Your Influencer's Work
If you want to have a sustainable business, you need to have more revenue in sales. That's the number one metric that you should track your influencer efforts towards. It costs me zero dollars to try it upfront, just to try and get people who are willing to let me send them free product. And you'll be surprised at how many people say no to that. But very likely is worthwhile and certainly will be cheaper than hiring an agency to do it for you.
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