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Niall Ferguson: Networks and Power

Long Now

CHAPTER

The Ascent of Money

Economists have begun to see the peculiar quality of these so-called two-sided markets where a company like Facebook acts as a platform in which consumers can connect with with sellers. The power law or the zip law rather applies more strongly under zip law in a network market it's a kind of 90% to the winner 9% to the runner up and 1% to everybody else outcome. We have a double economic tendency towards concentration again that wasn't I think well understood until recently.

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